Realu

Realu is a conceptual social media platform that instantly uploads random pictures you click through your phone on your account. So, there is no option of editing or using filters on the photos. As a result, all the content on the app will be raw and your followers will know the realu (real + you). Funnily enough, Instagram had the same idea and added instant feature on their platform a while ago.

Identity was developed for the same along with a short digital campaign for the launch of the platform.